Sannam Chopra and Sandhya Garg Gave Fashion Diverse Directions at Usha Talent Box


Press Note: Sannam Chopra & Sandhya Gard at Lakme Fashion Week Winter/Festive 2012

Mumbai, Saturday, August 4, 2012: Chopra plays with a unique concept for her collection titled ‘Medieval Pop’ which focused on the unusual concept involving a story and set in the medieval times, when men would joust as a way to garner honour.

Amidst the crowd, there lies a beautiful woman, somewhat amused and intrigued she envisions herself in their attire with an added feminine touch.

The range showcased a number of accessories such as bags, necklaces, cuffs and hair accessories.
Set in regal Swarovski crystals along with imposing large stones the pieces were tastefully bold and large, accentuated by gold chords as well as silver tassels.

Another notable feature of the collection was the extensive use of coloured leather pieces reminiscent of protection gear, unlike her previous collections which relied heavily on metal work.

The range was feminine, sparkly as well as structured with geometrical shapes, adding a controlled edge in colours such as pink, green, turquoise, black and flesh tones.

Adding a hint of variation some pieces even sported butterflies, bows and leaves. All about strong forms, accentuated by feminine concepts this collection by Sannam Chopra is sure to be a favourite for any cocktail party goer.

Sandhya Garg Presented a Timeless Collection at Usha Talent Box

Inspired by the 1920’s art deco movement, Sandhya Garg’s debut collection was simply electrifying.
Using fabrics such as georgette, chiffon, lace and other easy and feminine materials, the designer worked more on the fine detailing of each piece, treating them like a work of art in their own right.

Youthful, Sandhya Garg’s collection stuck to ongoing trends such as colour blocking and making use of solid pops of colour such as blue, orange, yellow, purple as well as black and grey, which made this range bordering on experimental and yet commercially viable.

The collection comprised blouses, pants, shirts, skirts as well as dresses with the silhouettes being soft yet structured, crisp and clean.

With a concept of 3D embroidery, sequins, feathers, studs as well as specially created metal embellishments in gold and silver, were coupled with leather cutwork detailing, which added a unique trendy touch.

Preppy-chic with a glam industrial look this collection is sure to fly off the racks.


About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2012 will be held from August 3 to August 7 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on towww.lakméindia.com